Graham Cracker Media partnered with Edelman Financial Engines to create a video series with their financial planners, guiding individuals and families through pivotal financial decisions that shape their futures. Blending expert insight with deeply personal storytelling, the series explores the human side of planning — the goals, fears, milestones, and legacy considerations that drive every choice.

This series was developed to elevate brand visibility and showcase the human side of financial planning. By sharing foundational perspectives and common planning scenarios, the content engages viewers at an early stage — building credibility and curiosity without replacing professional advice.